ACCOMPLISHMENTS

Process, Performance, and Quality ImprovementResults-Oriented Leadership DevelopmentBudget Planning and Financial AnalyticsChange ManagementLarge Contract NegotiationsCompetency Model DevelopmentNew Product/Service Launch and ManagementSocial Media, Public Relations and Public Speaking
  • Oversaw over 200 employees in manufacturing, customer service, marketing, sales and management team development with California Closets from 2014 – 2017
  • Managed over 125 employees and 50 subcontractors in marketing, sales, product ordering and customer service with Renewal by Andersen from 2017 to 2018.
  • Led California Closets out of four years of prior losses during the economic downturn to profits +100% EBITDA growth over four years as Vice President of Sales and Marketing.
  • Responsible for developing strategy and executing tactical plans that improved the company’s financial performance by double the five years as Vice President of Sales and Marketing for California Closets
  • Provided leadership that resulted in an annual 22% sales growth and 39% production growth totaling over $60 Million in annual revenues for Renewal by Andersen from 2017 to 2018.
  • Created and effectively managed annual budgets and a national marketing plan that raised both top line and bottom-line results from 5% to 20% annually from 2008 – 2014 with California Closets.
  • Responsible for over $30 Million in annual revenues and $3 Million in profit along the West Coast company-owned franchises with California Closets from 2014-2017.
  • Member of leadership team that designed and introduced the first-ever company Credo.
  • Strategically created a franchise advisory committee to define and develop the California Closets ‘Playbook’ of strategic moves for individual franchisees to follow that embodied the culture of the brand and grow their businesses both top line and bottom line.
  • Primary agent for national partnership with Costco to provide custom storage solutions to their members.
  • Worked with internationally known top fashion brand to develop a co-branded custom closet line.
  • Introduced the Facilitative Sales Model that is taught to over 1000 Design Consultants within California Closets.
  • Facilitated the design of the Installation Technician Competency model for a custom installation experience.
  • Facilitated the design of the Showroom Experience model for training consultants how to use the retail showroom most effectively.
  • Responsible for the complete product launch timeline and introduction to franchises of the VirtuosoÔ product line and the LagoÔ Italian textured finishes to the California Closets system. This included sample cases, training materials, collateral and distribution details.
  • Pioneered and tested the first national Professional Organizing services program through California Closets.
  • Planned messaging and hosted national media tours for California Closets as the Chief Design Officer with over twenty radio and live television interviews annually from 2008 – 2014.
  • Guest blogged as a design and organizational expert for several publications including Huffington Post, New York Spaces and Popsugar.
  • Acted as company spokesperson for national media and publications including CNN, HGTV, the New York Times, and The Today Show.
  • Participated as a co-sponsor and vendor presenter in Oprah’s ‘Live your Best Life’ tour in 2001 and 2003.












Chief Design Officer - California Closets

Guest Blogs

Instagramming Organizing Trends at Salon Internazionale Del Mobile – Popsugar

One of these years we’re hoping to jet off to Milan for Salon Internazionale del Mobile — but 2012 isn’t our year. Luckily, we had a correspondent in Milan to trend …

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Unusually Beautiful Chandeliers and Lighting at the Milan Furniture Fair – PopSugar

We’re back at the Milan Furniture Fair with Ginny Snook Scott, chief design officer of California Closets and our trendspotter. In case you missed it, yesterday she covered storage inspiration as found on the …

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Designs we Love – New York Spaces

Milan has always been a place that breathes style, innovation and modernity, while still preserving much of its historic substance. It is also the world’s fashion and design capitol, so …

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The Hottest Design Trends for 2013 – Huffington Post

Guesting for Huff Post, Genevieve covers her hottest design trends. https://www.huffingtonpost.ca/ginny-snook-scott/interior-design-trends-2013_b_2965942.html

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Interior Design Trends from Architectural Digest Home Show – Popsugar

Ginny shares her thoughts on Top TRends from the Interior Design Show. https://www.popsugar.com/home/Interior-Design-Trends-Home-Shows-2012-22388654

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Interviews

10 Tips for Getting your Dream Closet – Lonny

“It’s amazing how much a good closet can change your life,” says Ginny Snook Scott, Chief Design Officer at California Closets. “It’s where you start and end your day, so people …

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California Closets turns Garage into a Men’s Lounge – Woodworking Network

  California Closets Chief Design Officer Ginny Snook Scott discusses a couple of ideas on how to turn a garage into a men’s lounge. Regardless of the size of the …

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Three Tough Organization Questions Answered by California Closets Design Guru – She Knows.

So, January is National Get Organized Month. Anyone organized yet? Me neither. Before we write off the idea of having a neat and orderly closet, here are some easy-to-implement closet-organizing …

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7 Tips for Organizing a Boutique Worthy Closet – Amsterdam Fashion TV

According to California Closets, 50 percent of people organize during spring. Apparently, I’m not one of them. Exhibit A: I have a lot of sweaters. If, like me, you’re getting …

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Organizational Tips – Love to Know

Are you looking for tips on staying organized or wanting a new option for storage? Find out about California Closets and how the company can design a custom storage solution …

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Welcome to Katie Couric’s Home – Good Housekeeping

http://karenreislerdesigns.com/img/press/Good-Housekeeping.pdf

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Inside Catt Sadler’s Closet – E! News

The casual-chic host loves her super-distressed and ripped denim, especially this pair from Lovers + Friends. “My mom is always telling me to put more clothes on,” she said jokingly. …

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Professional Tips for Organization – Forbes.

  Transitioning out of summer means swapping flip-flops for boots, making room for winter coats and trading swim stuff for snow gear. And that’s why it’s the perfect time to …

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A Closet Filled with Regrets – Wall Street Journal

You loved it in the store. Now it haunts you from the closet. You still haven’t worn that item of clothing that seemed perfect in the shop but at home …

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California Closets Kicks off National Decorating Month with new Design Inspiration – California Closets Press Release

To kick off National Decorating Month this April, California Closets®, the leader in custom home storage solutions and an authority in design, wants to inspire decorators everywhere to incorporate  pops …

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Scenes from the Milan Design Week – Long Island Pulse

As a former successful design consultant for California Closets, Ginny Snook Scott, now Chief Organization Officer (and Vice President, Sales and Marketing), for the company, has a true passion for …

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Trends at 2011 Milan Design Week – Popsugar

I wish I could be in Milan this week for Salone Internazionale del Mobile — also known as Milan Design Week — for the largest decoration and furniture fair in …

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